Direct Marketing

“In a crowded bar with dozens of voices, when someone speaks your name from across the room, it catches your attention”

That is the theory behind direct marketing, where the persons name is implanted into the image as if it was put there originally.  The technology though allows only a simple database of names to run a mail merge for this to work.  Much like hearing your name in a crowded room, seeing your name in a pile of otherwise “junk” mail makes your pitch stand out.

The result is a powerful marketing medium that has a Return on Investment (ROI) or enquiry rate that far exceeds that of traditional postcards or marketing material

Abbott and Co can organise direct marketing for you where your customer is personally named on the printed material which has been proved to enhance your call back rate.

Call James and his team for an appointment and to run through various marketing and campaign ideas.